In June of 2013, I was introduced to Nir Eyal through Ryan Hoover. Nir had been blogging a lot about psychology and analyzing what makes a highly engaging product. Nir eventually published a book on that topic: Hooked – How to Build Habit-Forming Products. Hooked is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders.

In this episode we get into how you can design your products, especially the initial experience, to create traction. We also get into my addiction to iTunes.

Hooked comes out on hard-cover on November 4th.

Show notes

Note from Justin

This interview is a smaller segment of a full-interview with Nir, available on Product People Club. Go to, and sign up for the waiting list. Screenshots are up now!

Want to help the show? If you could go to iTunes leave a nice review that would be superb. Also: if you’re listening on Stitcher, please leave a review on there!

Justin Jackson

Music: Lethal Force by Striker, visit them at

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