How do you make a name for yourself, and your product?

That’s the question we posed to Brennan Dunn. It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a new product for consultants called Planscope. In this episode we delve into how he made this happen: we asked him how he got his start in products, how he promoted himself, and what Latin has to do with all of this.


  • “Businesses value [services] more than consumers, because [time lost] is literally costing them money.” – Brennan Dunn
  • “Listen to what people, who have a financial interest, are complaining about!” – Brennan Dunn
  • It’s clear that Brennan’s real advantage is that he’s passionate about his customers: he honestly wants to make their lives better.
  • “People don’t buy software, they buy outcomes” – Brennan Dunn

Show notes


Build a consultancy workshop

Book: Double Your Freelancing Rate

Book: Sell Yourself Online

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Brennan Dunn (@brennandunn) on Twitter

8 thoughts on “EP11: Brennan Dunn on building his startup, Planscope

  1. Great stuff guys I would have loved if you went into more detail about how he built up his list of beta testers / email list etc in the early days. and maybe some of the metrics that he used to determine if the idea was a winner or not. He touched on it but didn’t go into a lot of detail.

    Anyway great show as usual.

    1. Thanks for the comment Dan! Brennan goes into more depth on part 2 on specific metrics. If we don’t answer those questions, we’ll definitely follow-up with him. 😉

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